Improving your mystery shopping skills will help you get more jobs and earn more money in the future. Everyone can improve their skills. Having said that, there are a number of skills and characteristics a person should have in order to be a good mystery shopper.
Follow directions The first thing a mystery shopper has to be good at is following directions. Mystery shopping isn't easy, but it's not rocket science either. The client or company giving you the job will describe exactly what they want you to go and do and tell you what you're trying to find out. All you have to do is follow their directions to the letter and you'll do fine. Arrive when they say you should, do what they want you to do and spend the correct amount of time doing it.
And, as always, turn in your report on time. Honesty Honesty is paramount for mystery shoppers. They are also asked to review the form they will be completing so they know exactly what they should be looking and listening for as they conduct their shops. Being prepared is a critical component for being successful in this business.
We find that our best shoppers always take the time to complete this step. Do you read the manuals, product descriptions and ingredients? Do you ask sales people questions?
This is the curiosity we are looking for. This goes hand-in-hand with curiosity. The extra time will allow you to notice things you may have missed and do a more thorough job. Objective evaluation skills are needed at every assignment, no matter how big or small. Memory skills are also key here! Writing information-rich and factual reports will increase your chances of taking on more mystery shopping projects. It is helpful to print off a copy of the brief and questionnaire to complete by hand straight after your visit, while the details are still fresh in your memory.
This should obviously be done out of sight of the location and staff and transferred onto the online system when you return home. Be realistic when accepting a project and do not commit to anything if it puts you under too much pressure to complete it in the agreed timescale.
Do what you have agreed to do - unreliable mystery shoppers can jeopardise a whole project. If you do have a problem, communicate immediately so a solution can be found. Questionnaires must be submitted the morning after your visit so results can be processed as soon as possible, and a client reassured that their programme is active.
The identity of a Mystery Shopper must always remain a mystery and should never be revealed during a visit! All projects that you undertake are strictly confidential and you must not disclose any information relating to your projects to third parties.
So, there we have it — easy right?
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