Before you shoot your next video, define the mood you wish to convey and evaluate what lighting conditions can contribute to that mood. Experiment with decreasing or increasing the light intensity to get your desired effect.
Try to use a room or space that has windows to utilize as much natural light as possible. Avoid large bright spots , aim to have any lights you use be positioned at a distance to create a soft glow as opposed to a hotspot.
Try to film people a little to the side, as opposed to straight on to make the video more visually interesting. Place person near line intersections to make the show more visually pleasing. Now that you have the tools to set up and manage your YouTube channel and create high quality videos, start to think about how to best authentically tell your nonprofit story.
Master the fundamentals of powerful video storytelling on YouTube with simple tips, inspiring videos and lessons tailored for creating social impact. Let us know what you think and complete this quick survey. Sign in Get started. You can use it to brand your channel's identity and give your page a unique look and feel.
Keep in mind that channel art looks different on desktop, mobile, and TV displays. AUDIO Good sound means capturing clean audio at an acceptable recording level, so that your audience understands what your video is communicating. Capitalize on trends and current events.
But take a look at things like the trending topics on Twitter and stay on top of current events to see where you can hook into a topic that is top of mind for people.
Get feedback and improve. Creating YouTube videos is an ongoing, evolving process. Engage with your subscribers and commenters the polite ones and take constructive criticism to heart.
Nobody is perfect out of the gate. Post consistently. Grassroots activist Tim Pool, best known for livestreaming the Occupy Wall Street protests in , posts three to five videos daily across three channels. The ideal would be every other day, or three times a week. Post at the same time as well so people know when to expect your content.
Consider live-streaming. Let your viewers know they can subscribe. The YouTube community is actually divided on this one. Others grown on the practice. What other ways does your organization use YouTube for nonprofits to engage members?
Have any additional tips? Add them in the comments below! Leah Readings is a Software Analyst for Capterra , a company that connects buyers and sellers of business software. She specializes in church management software along with several other software directories.
Pingback by Youtube Time! Comment by Sharvette Mitchell on Mar. Helping businesses choose better software since About Us FAQs. Log in. Sign up. Software Categories. This video does not have a direct fundraising call to action at the end of it, because it is part of a bigger documentary.
The call to action is to watch the documentary on PBS. However, it inspired me to search online for a way to give to the Kibera School for Girls — a cause I still support today!
YouTube has a helpful FAQ and troubleshooting page for Donation Cards, to help you raise the most money using this tool. The best part is that any individual or business that uploads a video to YouTube can raise money for your nonprofit directly on their videos by using Donation Cards. Note: In order to receive donations through Donation Cards, your nonprofit will have to opt into receiving money from Network for Good through GuideStar.
Write up a short email or social media post encouraging your tribe to make fundraising videos on your behalf. Or just to simply add your nonprofit Donation Card to their existing videos. YouTube has provided a downloadable Outreach Toolkit with email templates for you to adapt, cut, paste, and use to send to your network. The more subscribers you get on YouTube, the more people will see your video. YouTube also uses the subscriber metric to determine when and where to suggest videos to other viewers.
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